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Welcome to #HM ! Follow us at @HM_Man @HM_Kids @HMHome too! Use #HMxME & @hm for your chance to be featured on our feed.

https://about.hm.com/en/sustainability/vision-and-strategy/sustainability-strategy.html?utm_source=instagram&utm_medium=social&utm_campaign=reactive_10yearchallengeSimilar users See full size profile picture

@hm photos and videos

The more accessories, the better. #HM Bag: 0699293002 Scarf/hairband: 0665082001

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The more accessories, the better. #HM

Bag: 0699293002 
Scarf/hairband: 0665082001

Paisley perfection! ๐Ÿ’ซ New everyday collection featuring artist @leche_smith — out now. #hmxme @bread_on_earth Blouse: 0751833001 Trousers: 0751864001 Two pairs of clip earrings: 0732808001

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Paisley perfection! ๐Ÿ’ซ New everyday collection featuring artist @leche_smith — out now. #hmxme @bread_on_earth

Blouse: 0751833001
Trousers: 0751864001
Two pairs of clip earrings: 0732808001

Describe this yellow with the right emoji. ๐ŸŒป Or just get the canvas sneakers from our collab with @eytys from 24 January. #EytysxHM

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Describe this yellow with the right emoji. ๐ŸŒป Or just get the canvas sneakers from our collab with @eytys from 24 January. #EytysxHM

When life gives us lemons, we make mustard yellow shoes. Launching 24th of January @eytys #EytysxHM

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When life gives us lemons, we make mustard yellow shoes. Launching 24th of January @eytys #EytysxHM

If this is the place, this is the shoe. โฌ† The #EytysxHM unisex footwear comes in all sizes. Launching 24th of January. @eytys

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If this is the place, this is the shoe. โฌ† The #EytysxHM unisex footwear comes in all sizes. Launching 24th of January. @eytys

Rewear, reuse, recycle — give your clothes new life and support a sustainable fashion future โ™ป๏ธ. #HMGarmentCollecting #HM

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Rewear, reuse, recycle — give your clothes new life and support a sustainable fashion future โ™ป๏ธ. #HMGarmentCollecting #HM

The lavender shade is back and it's prettier than ever! ๐Ÿ’œ #HM Jumper: 0693917002 Top with lace details: 0615141001 Wide trousers: 0712406007 Two pairs of clip earrings: 0732808001

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The lavender shade is back and it's prettier than ever! ๐Ÿ’œ #HM

Jumper: 0693917002
Top with lace details: 0615141001
Wide trousers: 0712406007
Two pairs of clip earrings: 0732808001

#10yearchallenge : 10 years ago we introduced recycled polyester – which is made from recycled PET bottles – to our collections. And today we’re one of the worlds largest users of recycled polyester. For 2030 our goal is to use 100% recycled or other sustainably sourced materials. Read more about our sustainability work by following the link in bio. ๐Ÿ’š๐Ÿ’ช๐Ÿฝ

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#10yearchallenge: 10 years ago we introduced recycled polyester – which is made from recycled PET bottles – to our collections. And today we’re one of the worlds largest users of recycled polyester. For 2030 our goal is to use 100% recycled or other sustainably sourced materials. Read more about our sustainability work by following the link in bio. ๐Ÿ’š๐Ÿ’ช๐Ÿฝ

Peek-a-boo! Why hide when you look this fly? Launching 24th of January. @eytys #EytysxHM

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Peek-a-boo! Why hide when you look this fly? Launching 24th of January. @eytys #EytysxHM

Effortless styling, dramatic effect. Hello new wardrobe bestie! โ™ก #HM Calf-length dress: 0712230002

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Effortless styling, dramatic effect. Hello new wardrobe bestie! โ™ก #HM 
Calf-length dress: 0712230002

Our collab with Swedish brand @eytys features specially-designed UNISEX chunky-sole footwear, wide-leg trousers and boxy upperwear. Launching 24th of January. #EytysxHM

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Our collab with Swedish brand @eytys features specially-designed UNISEX chunky-sole footwear, wide-leg trousers and boxy upperwear. 
Launching 24th of January. #EytysxHM

Unleash your inner boho artist with our wide-legged jumpsuit in pale blue. ๐ŸŽจ #HM Jumpsuit: 0747373001 Two pairs of clip earrings: 0732808001

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Unleash your inner boho artist with our wide-legged jumpsuit in pale blue. ๐ŸŽจ #HM

Jumpsuit: 0747373001
Two pairs of clip earrings: 0732808001
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